At Quartet, our aim is to be an office specialized in design (and/or localization), implementation and management of the best customer experience with particular focus on the food retail. We are a team of experts with track record in creating experiences that are unique to the brand and enhancing the individual offer.
Our Story
Our structure consist of an umbrella company (QUARTET) and four business units:
A Brand & Experience Design Unit (QUARTET - Collaboration Of All Partners)
A Management Advisory Unit (Led by TOKSOY)
An Architectural Design And Implementation Unit (Led by URGUNLU)
A Franchise & Retail Expansion Unit (Led by YAZAR)
A Concept & Culinary Design Unit (Led by DRIN)
We have a track record of successful collaboration (via separate commercial entities) which has been the inspiration of our project QUARTET for Europe. A one stop shop for any company or investor with a retail business intention “an idea to be decoded and developed”. We take that and design everything from corporate structure to franchise strategy, brand to retail experience, chair to customer satisfaction...
We provide all what you need to make your “dream / idea” to transform into a “successful business, offering a unique food experience”
Hasan İbrahim Toksoy
TOKSOY is Board level Corporate Governance Advisor, specialized in Food Retail Businesses; had served in the Global Management Team of Burger King for 12 years as “Operations Excellence Leader EMEA” overseeing 13 countries in Europe with more than 3 thousand stores. He is co-owner / developer of Burgerlab BV, PAZ “open fire cooking” and Plus Kitchen brands.
Efe Urgunlu
Director, Architectural Design & Implementation
URGUNLU specialized in food retail design, expert in creating experiences that are unique to the brand and enhance the individual offer it presents. Have designed hundreds of projects in more than 10 countries in Turkey, Middle East and Europe, mostly in Food retail business. Efe and Hakan are designers and co-owners of Burgerlab BV, PAZ “open fire cooking” and Doner in the Box.
Caner Yazar
Director, Franchise & Retail Expansion
A solid track record in retail development with past experiences in Mc Donald’s, Simit Sarayi and many other chain retailers in their expansion towards Europe, Middle East and Asia Pacific.A key player in successful investment and introduction strategy of Simit Sarayi business in Holland and Europe with more than 20 stores in Benelux region.
Selin Drin
Director, Culinary Design & Management
DRIN is culinary and concept consultant, had interior architecture training at Pera Fine Arts Academy and culinary arts training in the MSA Chef&Owner programme. She turned these trainings into experience in franchise systems and operations in different Food Retail Businesses in Turkey and Europe.
Our Team
Our Business Partners
Services
Retail has evolved a long way from the focus on “function of the material” to “addressing the need & expectation of the knowledgeable customer”...
Restaurants today are not only a place where you can have food and got served but also a place where people can socialize, get entertained as well. So, to ensure the success of the business, you have to design the experience with all attributes, including the food, music, furnitures, the ambiance as well as social connections, contributions to the society etc. etc.All according to the expectations of your customers (even “the other customers around at the venue” should be considered as part of the design) and other stakeholders (investors, vendors, the society).
“Designing / Offering the Best Experience” is the next step towards achieving the ideal “custom- made ultimate experience”. It is a continuous cycle of striving for “better in all aspects”
Retail business, food in particular, is growing with an enormous speed. In addition to that, various commercial incentives, funds and venture structures are also instrumental elements for businesses to start or expand their current business and flourish from out of Europe.
Reports and Surveys (of ING, Deloitte, Business Insider, Euromonitor,The Economist) indicate a clear evolution in the customer trends, including food service industry.Although all signs show a great opportunity in “the design of the experience”, businesses have not yet evolved from the traditional approach of “architectural creativity” which only deals with the physical environment but fails to cover the “Experience Design”.
A glance at the Europe has shown that there are offices in, the UK and Italy that are focusing on the “Experience Design” but not yet in the Benelux region or other European countries where we see a great opportunity. While Holland with its fast pace and promising retail growth offering a good kick start, Belgium on the other hand is a totally virgin territory.
This is the reference of our motivation for QUARTET business model: to address this need. We want to be one of the front-runners in our line of business in Europe.
NEW BEGINNINGS
Startups that want to realize a dream, starting from scratch by determining their brand, name, operation, managerial and organizational structure.
SIDE TO SIDE COMPANION
Companies that we work side by side with have an established order and operational or managerial issues that need support.
BUSINESSES WANTING TO EXPAND
Companies that want to expand to different countries, franchise new markets, and do business between countries
How We Help
We provide expertise, tools and methods for a successful experience design and implementation in food retail, utilizing the talent that our partners acquired along decades of their careers.
Quartet also functions as a facilitator of a network of experts with strong track record in different areas of the industry. All collaborate in harmony to contribute into the business initiative according to the process defined and executed by us.
Our business model, The Quartet, comes with a 360C value proposition aiming to address the expectations of all the stakeholders around the business(es) in consideration: The investor, The creator, The Operator, The Developer, The Customer and The Society...
How We Work
• Our business model,The Quartet, comes with a 360C value proposition aiming to address the expectations of all the stakeholders of the business(es) in consideration: The investor, The creator, The Operator, The Developer, The Customer and The Society...
• This is our contribution to this market’s journey towards a sustainable, future thinking center of excellence in well designed retail experiences.
• It will be challenging. But Europe is a market that appreciates when things are done to its expectations.
The 360: A successful experience design will improve customer satisfaction and level of awareness which will further challenge the investors and service providers (us, the Quartet) to come up with better and comprehensive solutions, that are while offering better value, will also generate better commercial results which ultimately will trigger a continuous improvement and excellence cycle in this line of business...
Serving Clients Around The World
Being a Belgium-based company does not prevent us from collaborating across borders in today's global world. As a company that appeals to the whole world, especially Turkey and Europe, the companies we partner with are "WORDLY".
Contact Us
Schedule an Appointment
Follow Us
