About Us
Our Story
Our structure consist of an umbrella company (QUARTET) and four business units:
A Brand & Experience Design Unit (QUARTET - Collaboration Of All Partners)
A Management Advisory Unit (Led by TOKSOY)
An Architectural Design And Implementation Unit (Led by URGUNLU)
A Franchise & Retail Expansion Unit (Led by YAZAR)
A Concept & Culinary Design Unit (Led by DRIN)
We have a track record of successful collaboration (via separate commercial entities) which has been the inspiration of our project QUARTET for Europe. A one stop shop for any company or investor with a retail business intention “an idea to be decoded and developed”. We take that and design everything from corporate structure to franchise strategy, brand to retail experience, chair to customer satisfaction...
We provide all what you need to make your “dream / idea” to transform into a “successful business, offering a unique food experience”
Hasan İbrahim Toksoy
TOKSOY is Board level Corporate Governance Advisor, specialized in Food Retail Businesses; had served in the Global Management Team of Burger King for 12 years as “Operations Excellence Leader EMEA” overseeing 13 countries in Europe with more than 3 thousand stores. He is co-owner / developer of Burgerlab BV, PAZ “open fire cooking” and Plus Kitchen brands.
Efe Urgunlu
Director, Architectural Design & Implementation
URGUNLU specialized in food retail design, expert in creating experiences that are unique to the brand and enhance the individual offer it presents. Have designed hundreds of projects in more than 10 countries in Turkey, Middle East and Europe, mostly in Food retail business. Efe and Hakan are designers and co-owners of Burgerlab BV, PAZ “open fire cooking” and Doner in the Box.
Caner Yazar
Director, Franchise & Retail Expansion
A solid track record in retail development with past experiences in Mc Donald’s, Simit Sarayi and many other chain retailers in their expansion towards Europe, Middle East and Asia Pacific.A key player in successful investment and introduction strategy of Simit Sarayi business in Holland and Europe with more than 20 stores in Benelux region.
Selin Drin
Director, Culinary Design & Management
DRIN is culinary and concept consultant, had interior architecture training at Pera Fine Arts Academy and culinary arts training in the MSA Chef&Owner programme. She turned these trainings into experience in franchise systems and operations in different Food Retail Businesses in Turkey and Europe.
Our Team
Our Business Partners
